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ABN AMRO PROGRAM

 

For over 18 years, I’ve worked at the intersection of talent, leadership, and visibility — first inside global corporates like Nike, and now as a founder and speaker working with ambitious professionals and organizations across Europe.

What I’ve learned?
Careers don’t grow on performance alone. They grow through clarity, confidence, and courage.

My signature workshops are designed to help professionals step into their next chapter with intention, whether that means becoming more visible, speaking with impact, navigating complex environments, or accelerating career growth.

Every session blends real-life stories, actionable frameworks, and honest conversations that people rarely have inside organizations, but deeply need.

 

Shenin Lebrun

Founder & CEO Hustle & Heart Consultancy

Hustle & Heart — Where Ambition Meets Intention

Hustle & Heart is a leadership and career development company dedicated to helping ambitious professionals grow with clarity, confidence, and purpose. Founded by Shenin Lebrun, the company sits at the intersection of corporate experience, entrepreneurship, and modern leadership.

With over 18 years of experience inside global organizations and a deep understanding of what today’s professionals truly need, Hustle & Heart designs learning experiences that go beyond traditional training. Every workshop blends real-world insights, mindset shifts, and practical tools that participants can apply immediately.

The mission is simple:
To help professionals grow not just in title — but in self-leadership, visibility, and impact.

Hustle & Heart has partnered with leading organizations across industries, delivering high-impact workshops and keynotes on topics such as leadership development, career acceleration, visibility, inclusive cultures, and personal growth.

At its core, Hustle & Heart stands for a new kind of leadership:
Ambitious, human, and rooted in both excellence and authenticity.

 

Remarkable Me — Personal Branding That Opens Doors

Description

In a world where talent alone is no longer enough, visibility matters. Remarkable Me is a high-impact personal branding workshop designed to help professionals define what they stand for, articulate their value, and show up with clarity and confidence — online and offline.

This session goes beyond logos and LinkedIn bios. It’s about building an authentic, strategic personal brand that aligns with who you are and where you’re going. Through reflection, storytelling, and practical exercises, participants uncover their unique positioning and learn how to make themselves memorable in the moments that matter.

Outcomes

Participants will:

  • Gain clarity on their personal brand and unique value

  • Learn how to communicate their story with confidence

  • Build a stronger presence in meetings, networking, and online platforms

  • Leave with a clear positioning statement and visibility strategy

Objectives

  • Help participants define their authentic personal brand

  • Increase visibility without feeling “salesy”

  • Strengthen confidence in self-promotion

  • Turn reputation into a strategic career asset

Who This Is For

  • Mid-career professionals ready for more visibility

  • High-potential talent preparing for their next step

  • Leaders who want to strengthen their influence

  • Professionals struggling with self-promotion

Format

Half-day interactive workshop
Includes reflection exercises, storytelling frameworks, and practical tools

The 3 C’s to Career Success — Connections, Confidence & Communication

Description

What truly drives career growth? Not just performance — but how you connect, communicate, and show up.

This energizing and honest workshop introduces the 3 C’s framework:
Connections, Confidence, and Communication — the three skills that consistently separate stagnant careers from accelerating ones.

Blending real-life stories (including Shenin’s TEDx journey) with actionable tools, this workshop helps participants understand how careers actually grow inside modern organizations — and how to take ownership of their trajectory.

Outcomes

Participants will:

  • Understand the hidden drivers behind career acceleration

  • Learn how to strategically build and leverage their network

  • Strengthen self-confidence through practical mindset shifts

  • Improve how they communicate ambition and impact

Objectives

  • Demystify career progression

  • Empower participants to take ownership of growth

  • Build confidence through real-world frameworks

  • Provide practical tools that can be applied immediately

Who This Is For

  • Professionals ready to move from good to great

  • High potentials preparing for promotion

  • Employees who feel “stuck” despite strong performance

  • Talent programs and leadership pipelines

Format

Half-day inspirational + practical workshop
Includes storytelling, reflection exercises, and actionable frameworks

 

How to Give a TEDworthy Talk — Speak So People Remember

Description

Great ideas deserve great delivery. In How to Give a TEDworthy Talk, participants learn how to transform their ideas into powerful, memorable talks that inspire action.

Based on Shenin’s own TEDx journey and years of speaking experience, this workshop breaks down the exact elements that make talks unforgettable — from storytelling and structure to stage presence and emotional connection.

Whether speaking on stage, in leadership meetings, or at company events, participants learn how to speak with clarity, authority, and impact.

Outcomes

Participants will:

  • Learn the structure of compelling talks and presentations

  • Develop stronger storytelling skills

  • Improve stage presence and delivery

  • Gain confidence speaking in high-visibility settings

Objectives

  • Teach the anatomy of impactful talks

  • Strengthen storytelling and audience connection

  • Build confidence in public speaking

  • Help participants communicate ideas with clarity and emotion

Who This Is For

  • Leaders and experts stepping into visibility

  • Professionals preparing for key presentations or panels

  • Future keynote speakers or thought leaders

  • Talent programs focused on executive presence

Format

Half-day immersive workshop
Includes storytelling frameworks, live exercises, and delivery coaching

Navigating Corporate Politics — Play Smart Without Losing Yourself

Description

Corporate politics exist in every organization — whether we acknowledge them or not. This honest and empowering workshop helps professionals understand how influence really works behind the scenes and how to navigate it with integrity.

Instead of teaching manipulation, this session reframes politics as organizational awareness: understanding power dynamics, reading the room, and making intentional moves that align with your values.

Participants learn how to recognize informal networks, avoid common traps, and position themselves strategically without compromising authenticity.

Outcomes

Participants will:

  • Understand hidden power dynamics inside organizations

  • Learn how to build influence ethically

  • Recognize and navigate unwritten rules

  • Feel more confident in complex environments

Objectives

  • Demystify corporate politics

  • Equip participants with practical navigation strategies

  • Increase confidence in high-stakes environments

  • Help professionals lead with both heart and strategy

Who This Is For

  • Mid- to senior-level professionals

  • High potentials entering more complex environments

  • Women and underrepresented talent navigating power structures

  • Leaders stepping into broader influence roles

Format

Half-day interactive workshop
Includes real-life scenarios, reflection exercises, and practical strategies

Your Trainer — Shenin Lebrun

Shenin Lebrun is a leadership expert, keynote speaker, and founder of Hustle & Heart. With over 18 years of corporate experience — including senior leadership roles at global brands like Nike — she specializes in helping professionals grow into confident, visible, and impactful leaders.

Known for her honest, energizing, and deeply relatable style, Shenin combines real-world corporate insights with powerful storytelling and practical frameworks. Her work focuses on the human side of leadership: confidence, visibility, influence, and navigating complex environments with authenticity.

 

Over the years, she has worked with organizations such as Nike, ABN AMRO, PwC, Deloitte, and Lululemon, delivering workshops and keynotes that consistently resonate with both emerging talent and senior leaders.

Beyond her corporate work, Shenin is a multi-passionate entrepreneur, TEDx speaker, and founder of several initiatives focused on empowering the next generation of leaders and amplifying underrepresented voices.

Her sessions are known for creating lasting impact not just because of what people learn in the room, but because of what they start doing differently afterward.

hustle & heart consultancy

info@hustleandheartconsultancy.com

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Hi! We are Team A Cup of Ambition, an all-female speakers Agency and Academy.

We make sure women take the stage with more ease, comfort and speak up. With the result that what we hear or see is a reflection on the society we live in. Our mission? MORE WOMEN ON STAGE.    

We have the honor to represent almost 50 speakers and moderators, including Shenin Lebrun (so proud) They are all very talented and bring a lot of inspiration, a unique story and professionalism to the stage. We are there as the match makers and the booking agency for each speaking gig.  

3 tips to own your next presentation! During our Academy we train ambitious and inspirational women to be a confident speaker on and off stage by bringing a powerful story. We always connect the personal & theoretical stories together to create the uniqueness of the speaker. But there are lots of tips that apply to everyone, we call it ”the basics”. In this message we share three tips, to rock your online presentations. 

  1. Set up for success. Good preparation is half the battle here too. And in this case, we mean the practical preparation. 
  2. Create interaction. A poll, asking for responses in the chat, a small energizer: these are all ways to seek interaction.
  3. Finish strong. If possible end with a call to action of three key take a ways.

Are YOU ready to own the stage? 

Let’s connect. Join the Academy: Together with our experts we’ve incorporated the main ingredients needed to empower more women to step up and own their stage. At work, at home, at parties…anywhere! Let us introduce you Netherlands’ first educational program for female speakers, which we call, the Academy. More info

At Book Your Trainer, we've completed some great programs

The feeling of success among our members translates into a better sense of self. Of course, a cosmetic change affects how you feel. But a healthy self-image has much more influence on how you perform and present yourself in the workplace. If you don’t believe in yourself, how can you convince others to? The rationale behind why you want something and what your ultimate goal is paints an interesting journey for you. I’m here to walk the path together with a backpack full of guidance. It remains your story.

My answer to what a healthy lifestyle can mean for your career describes a comprehensive picture with a start between your ears. A program to change you cosmetically, make you feel fitter, or run faster can be written by multiple trainers for you. There are many good trainers in Amsterdam. I even have a few favorites that I follow. I just don’t believe that starting from the outside in is the right order. Love yourself first. Help yourself. Explore yourself. Heal yourself. Make the necessary changes, make the right decisions, do what suits you, and move in your power because of it.

As a fitness and health professional I focus on changing lives or rather lifestyles through sports and fitness.

The aim is to assist you in becoming the best healthy version of yourself.  Physically and mentally! I practice my work in every location. I believe we can train and get fit anywhere. From the great outdoors to, school gyms and or private corporate office gyms.

3 valuable health tips 
– Stay active. Start by moving a little more each day, once you’ve got that under control. Start training as if a gold medal is on the line. 
– Make the time to rest. Get those 6-8 hours sleep. Power napes help!
– Have balanced and nutritious meals.

I live by the following: 
Always progressing 
Train for today and tomorrow.

The Extra Mile: The workplace of Hustle & Heart Consultancy

At The Extra Mile (TEM), we have created an ecosystem where like-minded entrepreneurs of all walks of life can benefit from the synergy that arises when people go ‘the Extra Mile’ for their community.

We connect the entrepreneurs of today with the stars of tomorrow by working close with Schools and universities. 

It’s the Goal of the founding partners to uplift the SOUTHEAST area of Amsterdam to higher levels by inspiring people to work together and creating the platform for all of this.

Originally a banker, then transitioned to consultancy when I moved to the UAE.

Today in my role as a strategist and consultant, I’ve had the privilege of helping many companies scale into successful global businesses. We take a unique approach, —one that prioritizes inclusive innovation, mindful product development, and sustainable growth. My mission is to guide established and fast-growing companies towards a more holistic perspective on success. 

My three tips for a thriving life:

  • Embrace Your Authenticity
    Your uniqueness is your greatest asset. Don’t shy away from it; let it shine through in everything you do. Authenticity breeds connection and trust, essential ingredients for both personal and professional success.
  • Pursue Your Passion with Purpose
    Identify what sets your soul on fire and pursue it relentlessly. However, don’t lose sight of the bigger picture. Ensure that your passion aligns with a greater purpose—one that brings meaning not only to your life but also to the lives of others.
  • Believe in the Power of Possibility
    Remember, nothing is impossible if you set your mind to it. Cultivate a mindset of optimism and resilience. Embrace challenges as opportunities for growth and innovation. With determination and perseverance, you can overcome any obstacle on your path to success.

Through one-on-one conversations, masterclasses
and 360-degree feedback

my executive leadership coaching services and focused programs are designed to guide you build your effectiveness as a leader and reach your professional and organizational goals.

The tailormade training- and coaching programs are to strategize and practice behaviors to increase leadership effectiveness and professional satisfaction.

4 relevant leadership lessons for leaders of the future:

  1. Make time for introspection 
  2. Be brave every day
  3. Listening instead of talking
  4. Don’t let anything hold you back

Being a business mentor is different from being a coach.

As a mentor it is important that you can serve your client by providing guidance, experience and wisdom gained by your own experience. The goal is to offer insights into navigating challenges making strategic decisions and developing professionally. 

Each phase of the business comes with challenges and opportunities. It is my job to help my mentee to overcome these challenges and seize the opportunities.

My tips for every business owner

  • Serve wholeheartedly and the money will follow.
  • Add value.
  • Have a strategic plan.
  • Hire a mentor that’s been through every phase. 
  • Anticipate instead of reacting.
  • Know your numbers.
  • Know your why‼️
  • And remember You are the engine and the beating ❤️ of your organization. So, make sure you work on yourself and nourish yourself.

My best 3 Game changers to stay vital and successful are:

  • Kickstart everyday with two glasses of water – hydration is key to keep your energy levels up and flushing out those toxins. First win of the day!
  • Identify your personal ‘energy peak’ moments and structure your day around it, as much as you can, including slow down time and mindful meals.
  • Treat working out and moving your body as two separate activities. Mix them up, play around with what works best for you. All about staying active and feeling great!