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Realize your dreams & ambitions

Leadership is the capacity to dream big, dare, fail forward and just do it


Hello! My name is Shenin Lebrun, born and raised in Amsterdam with Surinamese roots. I’m a career mentor, entrepreneur, speaker, TV/film producer and a mother to Zohra-Lisa. My career started in 2003, right after university. It was a dream come true! Working for a successful global company meant I could learn from the best in marketing, storytelling and sales.

As an introvert, I learned that shameless self-promotion is a crucial career skill. I made lateral moves, even when I was more than ready for a promotion. Over the years I learned to believe in myself and started to trust my vision. As a black woman, I climbed the corporate ladder from a rookie assistant to an EMEA Director and I established myself as a leader in the corporate world.

I learned not to wait for the perfect opportunity and the power of these 3 words: Just Do It. And I did it all while staying authentic. The Just Do It mentality sits in my DNA. For me, this is not just a marketing line; it has become my mantra. I have embraced the ‘Just Do It’ mindset into my personal and professional life. 

By following my dreams I am now a self-made business woman. In 2021 I founded Hustle & Heart Consultancy to help organizations develop and retain their high-performing talent. As the Founder and CEO of Hustle & Heart Consultancy, Shenin has been a guide for companies such as Nike, Adidas, PwC, Lululemon, Deloitte, AKQA and ABN AMRO as they redefine what it means to cultivate a culture of belonging.. With over 16 years of corporate experience, Shenin‘s work sits at the intersection of talent, culture, and strategy. In 2023 Shenin made it onto the final list and is recognized as one of the top 150 people of FUTR150! FUTR150 is a list showcasing the world’s 150 most influential visionaries, leaders and entrepreneurs, who are shaping the future and making an impact. 

My life has not been without challenges, grief or disappointment. Nine years ago I lost my Dad to a sudden heart attack. What I learned from that experience, and what I waste no time sharing with anyone who will listen is this: “Don’t wait to follow your dreams and hone in on your passions now. Life can take an unexpected turn at any moment.”

Personal values

My aim is to support you in your professional and personal development whilst working together towards positive impact.

Authenticity & Vulnerability. To bring your life’s mission to the next level there is one value not to be missed: being yourself. Show up. Bring yourself to the court. Choose from your values, share your experience and be vulnerable in your ideas. There is power in vulnerability.

Just Do It. No success is without action. It sounds so simple and yet there is a graveyard full of good ideas and intentions that are never executed. By taking the leap and Just Doing It, you can bring your visions to life.

Harmony. There is no such thing as a work-life balance. However you can create your own harmony. Figure out what works for you.

Perseverance. Nothing worth having comes easy. To get the results you desire you need perseverance to keep sharpening your ideas and to retain your joy while doing it.

Hustle & Heart Values

We believe we rise by lifting others. Our aim is to help you reach your potential. H&H brings you the thrilling feeling of being inspired. We hand you new ideas, fresh insights and impactful experts that can lift you to the next level.

Inclusivity. H&H is there for all women professionals. In our world no one is excluded or out of place. We are a safe and inclusive space for LGBTQ+ people. We are all unique and the same in some way. We enrich each other. We want you to feel like you belong.

Empowerment. We have so much to share with the world as professionals. H&H helps one another to step up and fulfill our potential.

Safety & Belonging. H&H is a safe haven for ideas and doubts; for being who you are now and the person you would like to become. Whatever stage of your career, whatever your aspirations, we’ll support you along the way. 


Hustle { huhs-uhl }

Verb, hus·tled, hus·tling.

  • ‘Hustling is about doing everything you know is possible. Putting all of your energy, all of your focus, all of your intentions to moving, an idea an experiment, an experience into full manifestation’ – Oprah Winfrey
  • ‘Hustling is putting every minute and all your effort into achieving the goal at hand. Every minute needs to count’ – Gary Vaynerchuck

My definition

  • Hustling is having the ultimate ‘Just Do It’ mentality and being persistent in reaching your goals
  • Hustling is starting before you are ready
  • Believing in yourself
  • Working hard and working smart
  • Selling first & creating later
  • It’s not about what you know,but who you know

Noun, The hustler

  • Dreamer
  • Confidence
  • Connector
  • Persistence
  • Energetic

Shenin Lebrun has been featured in

Hi! We are Team A Cup of Ambition, an all-female speakers Agency and Academy.

We make sure women take the stage with more ease, comfort and speak up. With the result that what we hear or see is a reflection on the society we live in. Our mission? MORE WOMEN ON STAGE.    

We have the honor to represent almost 50 speakers and moderators, including Shenin Lebrun (so proud) They are all very talented and bring a lot of inspiration, a unique story and professionalism to the stage. We are there as the match makers and the booking agency for each speaking gig.  

3 tips to own your next presentation! During our Academy we train ambitious and inspirational women to be a confident speaker on and off stage by bringing a powerful story. We always connect the personal & theoretical stories together to create the uniqueness of the speaker. But there are lots of tips that apply to everyone, we call it ”the basics”. In this message we share three tips, to rock your online presentations. 

  1. Set up for success. Good preparation is half the battle here too. And in this case, we mean the practical preparation. 
  2. Create interaction. A poll, asking for responses in the chat, a small energizer: these are all ways to seek interaction.
  3. Finish strong. If possible end with a call to action of three key take a ways.

Are YOU ready to own the stage? 

Let’s connect. Join the Academy: Together with our experts we’ve incorporated the main ingredients needed to empower more women to step up and own their stage. At work, at home, at parties…anywhere! Let us introduce you Netherlands’ first educational program for female speakers, which we call, the Academy. More info

At Book Your Trainer, we've completed some great programs

The feeling of success among our members translates into a better sense of self. Of course, a cosmetic change affects how you feel. But a healthy self-image has much more influence on how you perform and present yourself in the workplace. If you don’t believe in yourself, how can you convince others to? The rationale behind why you want something and what your ultimate goal is paints an interesting journey for you. I’m here to walk the path together with a backpack full of guidance. It remains your story.

My answer to what a healthy lifestyle can mean for your career describes a comprehensive picture with a start between your ears. A program to change you cosmetically, make you feel fitter, or run faster can be written by multiple trainers for you. There are many good trainers in Amsterdam. I even have a few favorites that I follow. I just don’t believe that starting from the outside in is the right order. Love yourself first. Help yourself. Explore yourself. Heal yourself. Make the necessary changes, make the right decisions, do what suits you, and move in your power because of it.

As a fitness and health profession I focus on changing lives or rather lifestyles through sports and fitness.

The aim is to assist you in becoming the best healthy version of yourself.  Physically and mentally! I practice my work in every location. I believe we can train and get fit anywhere. From the great outdoors to, school gyms and or private corporate office gyms.

3 valuable health tips 
– Stay active. Start by moving a little more each day, once you’ve got that under control. Start training as if a gold medal is on the line. 
– Make the time to rest. Get those 6-8 hours sleep. Power napes help!
– Have balanced and nutritious meals.

I live by the following: 
Always progressing 
Train for today and tomorrow.

The Extra Mile: The workplace of Hustle & Heart Consultancy

At The Extra Mile (TEM), we have created an ecosystem where like-minded entrepreneurs of all walks of life can benefit from the synergy that arises when people go ‘the Extra Mile’ for their community.

We connect the entrepreneurs of today with the stars of tomorrow by working close with Schools and universities. 

It’s the Goal of the founding partners to uplift the SOUTHEAST area of Amsterdam to higher levels by inspiring people to work together and creating the platform for all of this.

Originally a banker, then transitioned to consultancy when I moved to the UAE.

Today in my role as a strategist and consultant, I’ve had the privilege of helping many companies scale into successful global businesses. We take a unique approach, —one that prioritizes inclusive innovation, mindful product development, and sustainable growth. My mission is to guide established and fast-growing companies towards a more holistic perspective on success. 

My three tips for a thriving life:

  • Embrace Your Authenticity
    Your uniqueness is your greatest asset. Don’t shy away from it; let it shine through in everything you do. Authenticity breeds connection and trust, essential ingredients for both personal and professional success.
  • Pursue Your Passion with Purpose
    Identify what sets your soul on fire and pursue it relentlessly. However, don’t lose sight of the bigger picture. Ensure that your passion aligns with a greater purpose—one that brings meaning not only to your life but also to the lives of others.
  • Believe in the Power of Possibility
    Remember, nothing is impossible if you set your mind to it. Cultivate a mindset of optimism and resilience. Embrace challenges as opportunities for growth and innovation. With determination and perseverance, you can overcome any obstacle on your path to success.

Through one-on-one conversations, masterclasses
and 360-degree feedback

my executive leadership coaching services and focused programs are designed to guide you build your effectiveness as a leader and reach your professional and organizational goals.

The tailormade training- and coaching programs are to strategize and practice behaviors to increase leadership effectiveness and professional satisfaction.

4 relevant leadership lessons for leaders of the future:

  1. Make time for introspection 
  2. Be brave everyday
  3. Listening instead of talking
  4. Don’t let anything hold you back

Being a business mentor is different from being a coach.

As a mentor it is important that you can serve your client by providing guidance, experience and wisdom gained by your own experience. The goal is to offer insights into navigating challenges making strategic decisions and developing professionally. 

Each phase of the business comes with challenges and opportunities. It is my job to help my mentee to overcome these challenges and seize the opportunities.

My tips for every business owner

  • Serve wholeheartedly and the money will follow.
  • Add value.
  • Have a strategic plan.
  • Hire a mentor that’s been through every phase. 
  • Anticipate instead of reactions.
  • Know your numbers.
  • Know your why‼️
  • And remember You are the engine and the beating ❤️ or your organization. So, make sure you work on yourself and nourish yourself.

My best 3 Game changers to stay vital and successful are:

  • Kickstart everyday with two glasses of water – hydration is key to keep your energy levels up and flushing out those toxins. First win of the day!
  • Identify your personal ‘energy peak’ moments and structure your day around it, as much as you can, including slow down time and mindful meals.
  • Treat working out and moving your body as two separate activities. Mix them up, play around with what works best for you. All about staying active and feeling great!