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For organisations

Hustle & Heart Consultancy is a Culture & Leadership development agency based in Amsterdam. We help corporations develop and retain their high-performing talent. Companies that get their diverse people development and retention strategy right are the future business leaders.

We help you to create a more engaged, loyal, and productive workplace.


Professional & Personal development workshop series

Great professional & personal development workshops help your teams grow as employees, coworkers, and leaders. Our impactful workshops will positively influence individual contributors’ and value to your organisations. Our business training, leadership programs, and corporate event can be delivered online and offline. We focus mostly on soft skills required to succeed in today’s corporate environment. Our impactful workshops can be as condensed into 60 minutes to as lengthy as half to full-day sessions or a series of sessions. All formats will positively influence your team’s leadership growth and individual value to your company.

Leadership Programs: Leaders are not born but developed

Our 6 months Leadership Program THRIVE empowers talented professionals to feel the ownership and confidence to pursue their leadership path within the current dynamics of the corporate sector. THRIVE is not a conventional leadership course that preaches and teaches, but rather an immersive journey of experiences that offers experiential and active learning, engages participants intellectually, emotionally and in connection with themselves and others and shapes a new narrative of culture and power.


ERG engagement: ERG key to inclusive & vibrant workplace

Powerful employee resource groups are key to inclusion at work and can drive organizational success. Often the engagement between the ERGs and their members are not consistent. This is where Hustle & Heart comes in. Through online & offline curated events we educate, engage and empower Employee Resource Groups (ERG’s). If you don’t have an ERG. We help you to identify, set up and activate the community.

In the current social and political climate, where calls for equity and social justice are more potent than ever, Employee Resource Groups play a pivotal role. They provide a space for dialogue, understanding, and action, helping organizations to respond effectively and empathetically to these pressing issues. Let us help you harness the power of diversity and turn your workplaces into vibrant, inclusive, and high-performing communities.

Organizations we have worked with


educate, engage and empower

your Employee Resource Groups

Hustle and Heart works with corporations invested in creating a culture of belonging amongst their workforce.

Employee Resource Groups

Through online & offline events we educate, engage and empower Employee Resource Groups (ERG’s). Don’t have any ERGs? H&H identifies and activates communities.

Leaderships programs

H&H takes a transformative & holistic approach to leadership. Our impactful 6-month journey RISE UP program for corporations, we work on enabling leaders to flourish. Everything we offer drives tangible action and therefore results.

Personal development workshops

We help professionals unlock and reach their maximum potential. H&H offers tailor-made mentoring/coaching programs to boost confidence, competence and connections.

Speaking engagements

Book Shenin Lebrun, H&H founder to speak at your next event. She brings a good dose of positive energy and enthusiasm to inspire everyone to sit on the edge of their seats. Practical, fun and fascinating to the end. Online or live on location.

What do we do:

  • We organize internal events i.e., networking events, panel discussions, talkshows, workshops and masterclasses.
  • We facilitate mentoring programs.
  • We activate and program new ERG groups i.e. Women’s Network.
  • We connect you to local communities.
  • We provide D&I trainings and consultancy.
Now is the right time to combine powerful words with meaningful action.

Our cases

Inclusive AKQA studio

AKQA strives making DEI an integrated, baked-in principle that unites different skills, backgrounds, experiences, thinking, personalities, gender and races around the challenge of “Creating a Better Future”. To achieve their vision AKQA has asked Hustle & Heart Consultancy to facilitate various workshops. With the focus to create awareness, educate and stimulate employee engagement.

We facilitated a DEI Education & Awareness workshop. This workshop is about being aware of diversity in the workplace as well as of the opportunities and challenges associated with it. We also facilitated an Unconscious Bias workshop. During the workshop we worked with unconscious biases in an interactive way. Besides these two workshops we also organised and moderated various Inclusion Dialogues Tables with employees. An intervention in which employees discuss their experience of inclusion within AKQA.

Time to catch up

Field hockey is a beautiful sport. Fair play is of paramount importance. Yet, looking at the position of men and women, it is anything but ‘fair’. Women in hockey don’t receive the same opportunities as men do. ABN AMRO launched the program ‘Time to catch up (De Inhaalslag)’, to change this.

Hustle & Heart Consultancy was hired to do qualitative research to analyze the awareness of this program and to collect insights to improve the content & communication of the program.

Lift Our Voices


Lululemon Lift Our Voices (LOV) provides a safe space for BIPOC (Black, Indigenous, and People of Color) employees to connect, gather and share their stories, struggles & successes.

Hustle & Heart understands the social climate of modern society, and in partnership with Lululemon, we take pride in facilitating monthly online sessions that provide a safe, open environment for members of the lululemon BIPOC community across EMEA to ground themselves, to meet with & commune with their fellow colleagues.

Untill we all win


Nike wanted to organize a digital event to have a frank discussion about gender-based violence against womxn and how men can be allies. Gender based violence against women is usually thought of and discussed as a ‘womxn’s issue’; but because the majority of perpetrators are men, the problem is equally, or maybe even more so, a ‘men’s issue’.

Nike hired Hustle & Heart Consultancy to organize a digital event aimed at encouraging the audience to recognize and examine the attitudes, behaviors and situations that allow gender-based violence to happen, and to encourage men to speak up and become part of the solution.

Now is the right time to combine powerful words with meaningful action.

The Nike EMEA Women’s Network has been collaborating with Hustle & Heart Consultancy for over 2 years for multiple types of sessions on personal branding, public speaking and unstuck sessions. We love Shenin’s way of working: her professionalism and talent for public speaking, her openness during the sessions and her ability to bring the audience on a smooth journey to discover the areas they want to improve and get ready for the future. 

As a trainer, Shenin always strives for women to discover their strengths and be confident to talk about them. She is not afraid to discuss tough topics and blockers during the process, and she does this with grace. She makes people feel at ease by sharing her own story and experiences and this sets the tone for the group.

Each time Shenin took the stage for internal sessions of the Nike women’s network; the group left with so much energy and enthusiasm. Thank you Shenin!


Roos van der Dussen

Nike Women of EMEA

I have had the pleasure to work with Hustle & Heart Consultancy on several occasions. Shenin has struck me as somebody very relatable, but yet somebody with amazing drive and bravery to go after own passions. She leaves everybody inspired to do whatever they want.

More recently I have worked with Hustle & Heart as a consultant for our Pilot Membership program. I really appreciated her carefully listening to your needs and wants and then sharing suggestions that are tailored for us. I am looking forward to working with her in the future as she is building an exciting portfolio of services/products that will help to elevate our development programs.

Ona Gulbinaite

Development Manager of Nike Women of EMEA - at Nike EMEA

Hustle & Heart Consultancy has been incredible partners for the lululemon collective.

Their approach to sensitive issues is always committed to creating a safe space to our teams and driving conversations in a light manner. We are proud of this partnership and how Hustle & Heart helps us to achieve our purpose to elevate the world by realising the full potential within every one of us.

They always bring their knowledge, passion, and live into our company’s values of  honesty, courage, connection, fun, and inclusion.

Dr. Gus Bussmann

IDEA Manager - EMEA at Lululemon

Hi! We are Team A Cup of Ambition, an all-female speakers Agency and Academy.

We make sure women take the stage with more ease, comfort and speak up. With the result that what we hear or see is a reflection on the society we live in. Our mission? MORE WOMEN ON STAGE.    

We have the honor to represent almost 50 speakers and moderators, including Shenin Lebrun (so proud) They are all very talented and bring a lot of inspiration, a unique story and professionalism to the stage. We are there as the match makers and the booking agency for each speaking gig.  

3 tips to own your next presentation! During our Academy we train ambitious and inspirational women to be a confident speaker on and off stage by bringing a powerful story. We always connect the personal & theoretical stories together to create the uniqueness of the speaker. But there are lots of tips that apply to everyone, we call it ”the basics”. In this message we share three tips, to rock your online presentations. 

  1. Set up for success. Good preparation is half the battle here too. And in this case, we mean the practical preparation. 
  2. Create interaction. A poll, asking for responses in the chat, a small energizer: these are all ways to seek interaction.
  3. Finish strong. If possible end with a call to action of three key take a ways.

Are YOU ready to own the stage? 

Let’s connect. Join the Academy: Together with our experts we’ve incorporated the main ingredients needed to empower more women to step up and own their stage. At work, at home, at parties…anywhere! Let us introduce you Netherlands’ first educational program for female speakers, which we call, the Academy. More info

At Book Your Trainer, we've completed some great programs

The feeling of success among our members translates into a better sense of self. Of course, a cosmetic change affects how you feel. But a healthy self-image has much more influence on how you perform and present yourself in the workplace. If you don’t believe in yourself, how can you convince others to? The rationale behind why you want something and what your ultimate goal is paints an interesting journey for you. I’m here to walk the path together with a backpack full of guidance. It remains your story.

My answer to what a healthy lifestyle can mean for your career describes a comprehensive picture with a start between your ears. A program to change you cosmetically, make you feel fitter, or run faster can be written by multiple trainers for you. There are many good trainers in Amsterdam. I even have a few favorites that I follow. I just don’t believe that starting from the outside in is the right order. Love yourself first. Help yourself. Explore yourself. Heal yourself. Make the necessary changes, make the right decisions, do what suits you, and move in your power because of it.

As a fitness and health profession I focus on changing lives or rather lifestyles through sports and fitness.

The aim is to assist you in becoming the best healthy version of yourself.  Physically and mentally! I practice my work in every location. I believe we can train and get fit anywhere. From the great outdoors to, school gyms and or private corporate office gyms.

3 valuable health tips 
– Stay active. Start by moving a little more each day, once you’ve got that under control. Start training as if a gold medal is on the line. 
– Make the time to rest. Get those 6-8 hours sleep. Power napes help!
– Have balanced and nutritious meals.

I live by the following: 
Always progressing 
Train for today and tomorrow.

The Extra Mile: The workplace of Hustle & Heart Consultancy

At The Extra Mile (TEM), we have created an ecosystem where like-minded entrepreneurs of all walks of life can benefit from the synergy that arises when people go ‘the Extra Mile’ for their community.

We connect the entrepreneurs of today with the stars of tomorrow by working close with Schools and universities. 

It’s the Goal of the founding partners to uplift the SOUTHEAST area of Amsterdam to higher levels by inspiring people to work together and creating the platform for all of this.

Originally a banker, then transitioned to consultancy when I moved to the UAE.

Today in my role as a strategist and consultant, I’ve had the privilege of helping many companies scale into successful global businesses. We take a unique approach, —one that prioritizes inclusive innovation, mindful product development, and sustainable growth. My mission is to guide established and fast-growing companies towards a more holistic perspective on success. 

My three tips for a thriving life:

  • Embrace Your Authenticity
    Your uniqueness is your greatest asset. Don’t shy away from it; let it shine through in everything you do. Authenticity breeds connection and trust, essential ingredients for both personal and professional success.
  • Pursue Your Passion with Purpose
    Identify what sets your soul on fire and pursue it relentlessly. However, don’t lose sight of the bigger picture. Ensure that your passion aligns with a greater purpose—one that brings meaning not only to your life but also to the lives of others.
  • Believe in the Power of Possibility
    Remember, nothing is impossible if you set your mind to it. Cultivate a mindset of optimism and resilience. Embrace challenges as opportunities for growth and innovation. With determination and perseverance, you can overcome any obstacle on your path to success.

Through one-on-one conversations, masterclasses
and 360-degree feedback

my executive leadership coaching services and focused programs are designed to guide you build your effectiveness as a leader and reach your professional and organizational goals.

The tailormade training- and coaching programs are to strategize and practice behaviors to increase leadership effectiveness and professional satisfaction.

4 relevant leadership lessons for leaders of the future:

  1. Make time for introspection 
  2. Be brave everyday
  3. Listening instead of talking
  4. Don’t let anything hold you back

Being a business mentor is different from being a coach.

As a mentor it is important that you can serve your client by providing guidance, experience and wisdom gained by your own experience. The goal is to offer insights into navigating challenges making strategic decisions and developing professionally. 

Each phase of the business comes with challenges and opportunities. It is my job to help my mentee to overcome these challenges and seize the opportunities.

My tips for every business owner

  • Serve wholeheartedly and the money will follow.
  • Add value.
  • Have a strategic plan.
  • Hire a mentor that’s been through every phase. 
  • Anticipate instead of reactions.
  • Know your numbers.
  • Know your why‼️
  • And remember You are the engine and the beating ❤️ or your organization. So, make sure you work on yourself and nourish yourself.

My best 3 Game changers to stay vital and successful are:

  • Kickstart everyday with two glasses of water – hydration is key to keep your energy levels up and flushing out those toxins. First win of the day!
  • Identify your personal ‘energy peak’ moments and structure your day around it, as much as you can, including slow down time and mindful meals.
  • Treat working out and moving your body as two separate activities. Mix them up, play around with what works best for you. All about staying active and feeling great!