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ANNIVERSARY

We’re thrilled to announce our 3rd-year anniversary milestone!

Our journey thus far has been a blend of triumphs and challenges, all contributing to the growth of our business and team. We take great pride in our achievements. As we commemorate this occasion, we wish to express our gratitude by sharing our strategies for success with you.

Let’s start with the
successes

The hard work and dedication of our founder, Shenin Lebrun has been 
recognized by various people, companies and platforms.

November 2023

Decoding three generations of representation

Shenin gave her first TEDx Talk at the main event of TEDx Amsterdam Women. She talked about the weight that is attached to being the ‘only one’ in the room or the first in a position.

Shenin co-founded Maya Creatives, the first and only Dutch television and film production company founded and run by two women of color. Maya Creatives champions diversity, driven by the principle, “You can’t be what you can’t see.”

December 2023

FUTR150

Shenin made it onto the final FUTR150 list of Startup Bootcamp Amsterdam and is recognized as one of the top 150 people of FUTR150. 



FUTR150 is a list showcasing the world’s 150 most influential, visionaries, leaders and entrepreneurs, who are shaping the future and making an impact.

June 2024

Inclusive30 MT/ Sprout

Shenin has been selected for the MT/Sprout Inclusive30, class of 2024. MT/Sprout puts thirty people in the spotlight because they are committed to inclusivity and diversity in Dutch companies. As a leader, expert, service provider or role model.

At Hustle & Heart Consultancy, Shenin and her team are dedicated to creating an equal playing field for better business every single day.

May 2023

Impressive client list

Over the years we have built an impressive portfolio of client. We help corporates like Nike, PWC, ABN AMRO, Lululemon and Essilor Luxottica and many more at the intersection of Talent development, Culture of belonging, and Diversity & Inclusion Strategy.

What's the secret behind the successes?

It's no secret...
It's our Hustle & Heart mentality

10 behaviors to
🎉 SUCCESS 🌟

Success isn’t just about what you know; it’s about who you know. Don’t confine yourself to the shadows; step into the networking spotlight. Countless job opportunities, partnerships, and triumphs spring from meaningful connections forged through networking. 

Shenin, for example, dedicates herself to networking daily, engaging in various activities ranging from active participation on LinkedIn (such as liking, commenting, posting, congratulating others on milestones like new jobs or birthdays, and reaching out to new followers or connections to inquire how they discovered her profile) to attending networking events, and scheduling (digital) coffees with her current network.

It’s worth noting that an impressive 85% of Hustle & Heart’s revenue stems directly from our network, underscoring the invaluable power of nurturing these connections.

Be the person who genuinely cares. When you extend a helping hand, it often returns to you manifold in the form of meaningful relationships and promising opportunities. Show empathy without expecting something in return.

Our most important unique selling point is the heart in Hustle & Heart. We show we care. We focus on human-centered leadership. When you genuinely care, you’ll be surprised how quickly your network will grow and how effortlessly doors with opportunities will open. Your authenticity and compassion create a ripple effect, fostering deeper connections and opening up new avenues for collaboration and success.

Set your sights higher than the stars. There’s no boundary to your dreams, but remember, dreams only become a reality when thoughts become action. If your BIG dream feels overwhelming, break it down into manageable chunks and get moving. Think about the smallest step you can take to move your BIG dream forward.

Every journey begins with a single step, and each small action brings you closer to realizing your grandest aspirations. So, dream big, but don’t forget to take those crucial first steps towards making your dreams a reality.

Failure isn’t the end; it’s a stepping stone to success. Embrace failure as a part of the journey. We learn, we adapt, and we grow stronger. Make failing a regular part of your journey, using each setback as valuable data for your next triumph. Shenin challenges you to fail every month at least once, so your ego can get used to being bruised.

By normalizing failure, you cultivate resilience and become more adept at bouncing back from adversity. Remember, it’s not about avoiding failure altogether, but rather about learning how to leverage it as a catalyst for growth and innovation.

At Hustle & Heart, we wear our authenticity proudly. Authenticity stems from our unwavering focus on our goals. There’s no time for pretense when you’re wholly dedicated to your mission. Often people say to Shenin when they meet her for the first time, “You are just the same as how I experience you on social media.” She always has to laugh internally, but she’s also happy the authenticity comes through. It’s a testament to the consistency of her character.

Figure out who you are, and who you want to become, and show up consistently. Authenticity isn’t just about being yourself; it’s about being true to the vision you have for yourself and your journey. When you align your actions with your values and aspirations, authenticity becomes second nature, guiding your interactions and shaping your path to success.

Love what you do and believe in what we stand for. Genuine passion fuels exceptional performance and achievement. Dedication comes naturally when you’re passionate about your pursuits.

Successful individuals create opportunities where none seem to exist. When faced with limited choices, they innovate, crafting a unique path forward. Rather than settling for mediocrity, they carve out their own route to success. Often, we wait for guidance, decisions, and validation from others.

Stop waiting for validation to pursue your dreams, career goals, and/or ambitions. Your journey begins when you relinquish the need for external approval and start taking ownership of your path. It’s about sharing your gifts with the world, regardless of whether anyone else gives you permission. When you trust in your abilities and chart your course with confidence, you pave the way for extraordinary achievements and fulfillment.

Understanding the potency of action is key. After 18 years, Shenin can truly say that the ‘just do it’ mentality sits in her DNA. The most important factor of a successful person is their ability to transform ideas into action, for that’s where true progress lies. It’s not just about having great ideas; it’s about having the courage and determination to act upon them.

When you embrace action as a driving force in your life, you unleash your potential and pave the way for remarkable achievements. So, don’t just dream—take action. Your journey to success begins the moment you take that first step forward.

Stepping into the spotlight means confidently sharing your ideas and talents with the world. Self-promotion isn’t about boasting; it’s about owning your worth and inviting collaboration. By showcasing your unique perspective, you open doors to support and opportunities. Embrace the spotlight, and let your brilliance shine.

Carrying yourself with unwavering confidence is akin to wielding a powerful magnet that attracts opportunities and propels you toward success. Confidence, however, is not an innate trait reserved for a select few; it’s a muscle that can be trained and strengthened over time.

Like any muscle, confidence requires consistent exercise and conditioning to reach its full potential. Almost nobody is born inherently confident, nor does confidence remain constant throughout one’s life. It requires perseverance and dedication, stepping outside your comfort zone, and learning from both successes and setbacks.

Genuine confidence emanates from within, rooted in a deep sense of self-belief and authenticity. As you commit to training your confidence muscle, remember to be patient and compassionate with yourself.

No success is
achieved by yourself

These are our day 1 supporters, who also have some advice for you. Take it in, and create your own success!

Wendy Ethard

Shenin's Vitality Coach

Samantha del Prado

Shenin's Business Mentor

Marilou van der Keur

Shenin's Business Coach

Kimberly Ofori

Shenin's Mastermind Buddy

Lance Thompson

Shenin's Personal Trainer

Steve Chelius

Shenin's Personal Trainer

A Cup of Ambition

Shenin's Speakers Booking Agency​

THE EXTRA MILE​

Head Office of Hustle & Heart
Consultancy

Our gift to you...

Power of action

Your inspiration and motivation when ever you need it

Courage

Your inspiration and motivation when ever you need it

Don’t quit

Your inspiration and motivation when ever you need it

Dream realization template

Structured steps to achieve your dreams

Hi! We are Team A Cup of Ambition, an all-female speakers Agency and Academy.

We make sure women take the stage with more ease, comfort and speak up. With the result that what we hear or see is a reflection on the society we live in. Our mission? MORE WOMEN ON STAGE.    

We have the honor to represent almost 50 speakers and moderators, including Shenin Lebrun (so proud) They are all very talented and bring a lot of inspiration, a unique story and professionalism to the stage. We are there as the match makers and the booking agency for each speaking gig.  

3 tips to own your next presentation! During our Academy we train ambitious and inspirational women to be a confident speaker on and off stage by bringing a powerful story. We always connect the personal & theoretical stories together to create the uniqueness of the speaker. But there are lots of tips that apply to everyone, we call it ”the basics”. In this message we share three tips, to rock your online presentations. 

  1. Set up for success. Good preparation is half the battle here too. And in this case, we mean the practical preparation. 
  2. Create interaction. A poll, asking for responses in the chat, a small energizer: these are all ways to seek interaction.
  3. Finish strong. If possible end with a call to action of three key take a ways.

Are YOU ready to own the stage? 

Let’s connect. Join the Academy: Together with our experts we’ve incorporated the main ingredients needed to empower more women to step up and own their stage. At work, at home, at parties…anywhere! Let us introduce you Netherlands’ first educational program for female speakers, which we call, the Academy. More info

At Book Your Trainer, we've completed some great programs

The feeling of success among our members translates into a better sense of self. Of course, a cosmetic change affects how you feel. But a healthy self-image has much more influence on how you perform and present yourself in the workplace. If you don’t believe in yourself, how can you convince others to? The rationale behind why you want something and what your ultimate goal is paints an interesting journey for you. I’m here to walk the path together with a backpack full of guidance. It remains your story.

My answer to what a healthy lifestyle can mean for your career describes a comprehensive picture with a start between your ears. A program to change you cosmetically, make you feel fitter, or run faster can be written by multiple trainers for you. There are many good trainers in Amsterdam. I even have a few favorites that I follow. I just don’t believe that starting from the outside in is the right order. Love yourself first. Help yourself. Explore yourself. Heal yourself. Make the necessary changes, make the right decisions, do what suits you, and move in your power because of it.

As a fitness and health professional I focus on changing lives or rather lifestyles through sports and fitness.

The aim is to assist you in becoming the best healthy version of yourself.  Physically and mentally! I practice my work in every location. I believe we can train and get fit anywhere. From the great outdoors to, school gyms and or private corporate office gyms.

3 valuable health tips 
– Stay active. Start by moving a little more each day, once you’ve got that under control. Start training as if a gold medal is on the line. 
– Make the time to rest. Get those 6-8 hours sleep. Power napes help!
– Have balanced and nutritious meals.

I live by the following: 
Always progressing 
Train for today and tomorrow.

The Extra Mile: The workplace of Hustle & Heart Consultancy

At The Extra Mile (TEM), we have created an ecosystem where like-minded entrepreneurs of all walks of life can benefit from the synergy that arises when people go ‘the Extra Mile’ for their community.

We connect the entrepreneurs of today with the stars of tomorrow by working close with Schools and universities. 

It’s the Goal of the founding partners to uplift the SOUTHEAST area of Amsterdam to higher levels by inspiring people to work together and creating the platform for all of this.

Originally a banker, then transitioned to consultancy when I moved to the UAE.

Today in my role as a strategist and consultant, I’ve had the privilege of helping many companies scale into successful global businesses. We take a unique approach, —one that prioritizes inclusive innovation, mindful product development, and sustainable growth. My mission is to guide established and fast-growing companies towards a more holistic perspective on success. 

My three tips for a thriving life:

  • Embrace Your Authenticity
    Your uniqueness is your greatest asset. Don’t shy away from it; let it shine through in everything you do. Authenticity breeds connection and trust, essential ingredients for both personal and professional success.
  • Pursue Your Passion with Purpose
    Identify what sets your soul on fire and pursue it relentlessly. However, don’t lose sight of the bigger picture. Ensure that your passion aligns with a greater purpose—one that brings meaning not only to your life but also to the lives of others.
  • Believe in the Power of Possibility
    Remember, nothing is impossible if you set your mind to it. Cultivate a mindset of optimism and resilience. Embrace challenges as opportunities for growth and innovation. With determination and perseverance, you can overcome any obstacle on your path to success.

Through one-on-one conversations, masterclasses
and 360-degree feedback

my executive leadership coaching services and focused programs are designed to guide you build your effectiveness as a leader and reach your professional and organizational goals.

The tailormade training- and coaching programs are to strategize and practice behaviors to increase leadership effectiveness and professional satisfaction.

4 relevant leadership lessons for leaders of the future:

  1. Make time for introspection 
  2. Be brave every day
  3. Listening instead of talking
  4. Don’t let anything hold you back

Being a business mentor is different from being a coach.

As a mentor it is important that you can serve your client by providing guidance, experience and wisdom gained by your own experience. The goal is to offer insights into navigating challenges making strategic decisions and developing professionally. 

Each phase of the business comes with challenges and opportunities. It is my job to help my mentee to overcome these challenges and seize the opportunities.

My tips for every business owner

  • Serve wholeheartedly and the money will follow.
  • Add value.
  • Have a strategic plan.
  • Hire a mentor that’s been through every phase. 
  • Anticipate instead of reacting.
  • Know your numbers.
  • Know your why‼️
  • And remember You are the engine and the beating ❤️ of your organization. So, make sure you work on yourself and nourish yourself.

My best 3 Game changers to stay vital and successful are:

  • Kickstart everyday with two glasses of water – hydration is key to keep your energy levels up and flushing out those toxins. First win of the day!
  • Identify your personal ‘energy peak’ moments and structure your day around it, as much as you can, including slow down time and mindful meals.
  • Treat working out and moving your body as two separate activities. Mix them up, play around with what works best for you. All about staying active and feeling great!