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The Art of Self-Promotion: Unlocking Career Success

by: Wienona

Reading time: 3 minutes

In today’s competitive job market, it’s not just enough to be skilled and qualified for your dream job; you also need to be able to promote yourself effectively, in other words, have a great personal brand. Self-promotion is a crucial aspect of career development that often goes overlooked or feels uncomfortable for many professionals. However, understanding the importance of self-promotion and mastering the art of showcasing your skills and achievements can significantly impact your career success.

Reasons why self-promotion/personal branding is vital for your career:

Stand Out in a Competitive Market: With a plethora of professionals vying for the same opportunities, self-promotion allows you to differentiate yourself from the competition. By effectively showcasing your skills, accomplishments, and unique value proposition, you can capture the attention of employers, clients, and colleagues.

Create Opportunities:
Self-promotion can open doors and create new opportunities. By actively promoting your expertise, you can attract potential employers, clients, or collaborators who may be interested in your skills and services. 

Build Your Personal Brand:
Your personal brand is your professional reputation and how others perceive you. Self-promotion allows you to shape and cultivate your personal brand by actively communicating your strengths, achievements, and professional identity. A strong personal brand can establish you as an authority in your field and position you as a go-to expert.

Boost Your Confidence:
By taking pride in your achievements and confidently sharing them with others, you can boost your self-confidence and elevate your self-esteem, which can positively impact your career trajectory.

Advocate for Yourself:
It’s important to actively promote your skills, accomplishments, and career aspirations to your manager, colleagues, or mentors. By advocating for yourself, you can increase your visibility and demonstrate your potential for higher-level opportunities.

Network Effectively:
Networking is a crucial aspect of career success, and self-promotion plays a vital role in networking. By effectively promoting yourself, you can create a lasting impression on others and leave them with a memorable image of you as a competent and capable professional. 

In conclusion, self-promotion is not about bragging or being boastful, but rather about strategically showcasing your skills, achievements, and value proposition. So, don’t shy away from self-promotion, embrace it as a powerful tool for unlocking your career potential and achieving your professional goals. Remember, you are your best advocate, and promoting yourself is an investment in your own success.

Personal Branding Tips from Shenin:

  1. Start with People You Are Comfortable With:
    Networking can sometimes feel intimidating, particularly when reaching out to new contacts. To ease into the process, start by connecting with people you already know and are comfortable with. Friends, family members, former colleagues, or classmates can serve as valuable entry points into the networking realm. Engage in conversations, express your goals, and seek their advice or introductions. This initial comfort zone will boost your confidence and gradually expand your network.
  2. Promote Your Work:
    Networking is not just about making connections; it’s also an opportunity to showcase your skills and accomplishments. Actively promote the work you do, whether it’s through social media, professional platforms, or in-person interactions. Share your achievements, projects, or any value you bring to your field. By highlighting your expertise, you’ll attract like-minded individuals who can potentially become collaborators, mentors, or clients.
  3. Work on Your Personal Brand First:
    Before diving into extensive networking efforts, invest time in developing your personal brand. Reflect on your unique qualities, values, and professional goals. Craft a compelling personal story that communicates who you are and what you bring to the table. Establish a consistent online presence through a professional website, blog, or social media profiles. A well-defined personal brand will make you more memorable and help you stand out in networking interactions.
  4. Embrace Passion and Energy:
    Passion and energy are contagious and can significantly impact how others perceive you during networking encounters. Show genuine enthusiasm for your work and the industry you belong to. Engage in conversations with enthusiasm, actively listen, and demonstrate a sincere interest in others’ perspectives. Such positive energy can leave a lasting impression and encourage meaningful connections.


Curious how Shenin can help you unlock your career success? Get in touch with her now

by: Wienona

Reading time: 3 minutes



Breaking the Glass Ceiling: The Rise of Female Leadership in the Corporate World

Decoding three generations of representation

Elevate Your Career: Mastering Personal Branding for Professional Success

Hi! We are Team A Cup of Ambition, an all-female speakers Agency and Academy.

We make sure women take the stage with more ease, comfort and speak up. With the result that what we hear or see is a reflection on the society we live in. Our mission? MORE WOMEN ON STAGE.    

We have the honor to represent almost 50 speakers and moderators, including Shenin Lebrun (so proud) They are all very talented and bring a lot of inspiration, a unique story and professionalism to the stage. We are there as the match makers and the booking agency for each speaking gig.  

3 tips to own your next presentation! During our Academy we train ambitious and inspirational women to be a confident speaker on and off stage by bringing a powerful story. We always connect the personal & theoretical stories together to create the uniqueness of the speaker. But there are lots of tips that apply to everyone, we call it ”the basics”. In this message we share three tips, to rock your online presentations. 

  1. Set up for success. Good preparation is half the battle here too. And in this case, we mean the practical preparation. 
  2. Create interaction. A poll, asking for responses in the chat, a small energizer: these are all ways to seek interaction.
  3. Finish strong. If possible end with a call to action of three key take a ways.

Are YOU ready to own the stage? 

Let’s connect. Join the Academy: Together with our experts we’ve incorporated the main ingredients needed to empower more women to step up and own their stage. At work, at home, at parties…anywhere! Let us introduce you Netherlands’ first educational program for female speakers, which we call, the Academy. More info

At Book Your Trainer, we've completed some great programs

The feeling of success among our members translates into a better sense of self. Of course, a cosmetic change affects how you feel. But a healthy self-image has much more influence on how you perform and present yourself in the workplace. If you don’t believe in yourself, how can you convince others to? The rationale behind why you want something and what your ultimate goal is paints an interesting journey for you. I’m here to walk the path together with a backpack full of guidance. It remains your story.

My answer to what a healthy lifestyle can mean for your career describes a comprehensive picture with a start between your ears. A program to change you cosmetically, make you feel fitter, or run faster can be written by multiple trainers for you. There are many good trainers in Amsterdam. I even have a few favorites that I follow. I just don’t believe that starting from the outside in is the right order. Love yourself first. Help yourself. Explore yourself. Heal yourself. Make the necessary changes, make the right decisions, do what suits you, and move in your power because of it.

As a fitness and health profession I focus on changing lives or rather lifestyles through sports and fitness.

The aim is to assist you in becoming the best healthy version of yourself.  Physically and mentally! I practice my work in every location. I believe we can train and get fit anywhere. From the great outdoors to, school gyms and or private corporate office gyms.

3 valuable health tips 
– Stay active. Start by moving a little more each day, once you’ve got that under control. Start training as if a gold medal is on the line. 
– Make the time to rest. Get those 6-8 hours sleep. Power napes help!
– Have balanced and nutritious meals.

I live by the following: 
Always progressing 
Train for today and tomorrow.

The Extra Mile: The workplace of Hustle & Heart Consultancy

At The Extra Mile (TEM), we have created an ecosystem where like-minded entrepreneurs of all walks of life can benefit from the synergy that arises when people go ‘the Extra Mile’ for their community.

We connect the entrepreneurs of today with the stars of tomorrow by working close with Schools and universities. 

It’s the Goal of the founding partners to uplift the SOUTHEAST area of Amsterdam to higher levels by inspiring people to work together and creating the platform for all of this.

Originally a banker, then transitioned to consultancy when I moved to the UAE.

Today in my role as a strategist and consultant, I’ve had the privilege of helping many companies scale into successful global businesses. We take a unique approach, —one that prioritizes inclusive innovation, mindful product development, and sustainable growth. My mission is to guide established and fast-growing companies towards a more holistic perspective on success. 

My three tips for a thriving life:

  • Embrace Your Authenticity
    Your uniqueness is your greatest asset. Don’t shy away from it; let it shine through in everything you do. Authenticity breeds connection and trust, essential ingredients for both personal and professional success.
  • Pursue Your Passion with Purpose
    Identify what sets your soul on fire and pursue it relentlessly. However, don’t lose sight of the bigger picture. Ensure that your passion aligns with a greater purpose—one that brings meaning not only to your life but also to the lives of others.
  • Believe in the Power of Possibility
    Remember, nothing is impossible if you set your mind to it. Cultivate a mindset of optimism and resilience. Embrace challenges as opportunities for growth and innovation. With determination and perseverance, you can overcome any obstacle on your path to success.

Through one-on-one conversations, masterclasses
and 360-degree feedback

my executive leadership coaching services and focused programs are designed to guide you build your effectiveness as a leader and reach your professional and organizational goals.

The tailormade training- and coaching programs are to strategize and practice behaviors to increase leadership effectiveness and professional satisfaction.

4 relevant leadership lessons for leaders of the future:

  1. Make time for introspection 
  2. Be brave everyday
  3. Listening instead of talking
  4. Don’t let anything hold you back

Being a business mentor is different from being a coach.

As a mentor it is important that you can serve your client by providing guidance, experience and wisdom gained by your own experience. The goal is to offer insights into navigating challenges making strategic decisions and developing professionally. 

Each phase of the business comes with challenges and opportunities. It is my job to help my mentee to overcome these challenges and seize the opportunities.

My tips for every business owner

  • Serve wholeheartedly and the money will follow.
  • Add value.
  • Have a strategic plan.
  • Hire a mentor that’s been through every phase. 
  • Anticipate instead of reactions.
  • Know your numbers.
  • Know your why‼️
  • And remember You are the engine and the beating ❤️ or your organization. So, make sure you work on yourself and nourish yourself.

My best 3 Game changers to stay vital and successful are:

  • Kickstart everyday with two glasses of water – hydration is key to keep your energy levels up and flushing out those toxins. First win of the day!
  • Identify your personal ‘energy peak’ moments and structure your day around it, as much as you can, including slow down time and mindful meals.
  • Treat working out and moving your body as two separate activities. Mix them up, play around with what works best for you. All about staying active and feeling great!